There have been a number of attempts over the years to displace Reese’s Peanut Butter Cups from their place atop the candy “bar” alternative. The only moderate success are those that are seasonal offerings like the peanut butter Easter egg or Halloween Pumpkin.
I picked up the new Butterfinger Peanut Butter Cups the other day to see what made Butterfinger go the cup route given that they already had a “bites” product on the market.
If you are looking to see the traditional Butterfinger just in a different shape, you won’t find it here. However, if you are wanting something that evokes the taste of a Butterfinger without the crumbly mess, then this is it. The lack of crumbs is because the Butterfinger Bar has corn flakes (not Corn Flakes) in it while the Butterfinger Cups drops the flakes and brings in peanut toffee. The result is that it’s a smooth peanut butter style with tiny bits of crunch.
It seems to be less salty in taste than the Reese’s counterpart, and it doesn’t try to be a replacement. Rather, it stands on it’s own as an option for those that want the Butterfinger taste but not the texture.
The Butterfinger Cups have no wrapper and are packaged in a sleeve of two (what I call snack size) and their big four pack (my size). There seemed to be no more (and for me less) melting than the Reese’s.
For me, it’s a solid entry and as I’m not always sold on the bites format for candy bars (Snicker’s bites being an exception), the Butterfinger Peanut Butter Cups are a snack that I would add to my rotation of travel snacks and impulse buys at the convenience store.
If you like the taste of a Butterfinger, but are sometimes put off by the mess or texture, this may be worth checking out.
Professor Snacks rating (on a scale of 1 to 5 with 5 being best): 4